In this project, I was hired as a freelance graphic designer by the Brownsville Visitors Bureau to develop a creative ad for Texas Parks & Wildlife magazine. Working closely with Marketing Director Alexa Perez, my role as art director and graphic designer involved crafting a visually compelling ad that highlighted the adventure and tourism opportunities in Brownsville, Texas. Through collaboration and feedback from Alexa, we showcased the unique aspects of the area while incorporating the "Paddle Away to Adventure" slogan to encourage tourism into the San Martin Lake in Brownsville, Texas. The final ad successfully blended creativity with branding, capturing the essence of the destination in a way that resonated with the magazine's audience.
