UTJMC Book Cover Brand Identity 2024
With expertise spanning corporate branding, editorial design, and experiential campaigns, I thrive in collaborative environments where innovation and attention to detail are paramount. This editorial and brand identity project, developed in partnership with the in-house branding and graphics team, included designing a book cover for a proposal and dividers for each chapter. Centered on the concept of the connection between human nature and the environment, the design utilized the interplay of micro and macro photography to bring this vision to life. An initiative born from the Healthcare team, this Proposal Book was realized through a collaborative effort, resulting in a compelling and visually engaging report that highlights our firm's impact.
What I brought to the role of Art Director on this project:
Creative Leadership: Guided team members in maintaining exceptional design standards, ensuring the concept of human-nature connection was consistently reflected throughout the project while fostering collaboration and creativity.
Editorial Excellence: Crafted engaging layouts, innovative typography, and striking visuals for the book cover and dividers, ensuring alignment with the overarching narrative and audience expectations.
Strategic Execution: Managed multiple aspects of the project, balancing creative vision with tight deadlines to deliver cohesive, high-quality outcomes.
Passion for Storytelling: Translated the concept of human-nature connection into compelling visual narratives, using photography and design to enhance the story’s impact and resonate with the audience.
