Welcome! As a bilingual marketing communication designer with extensive experience in branding, visual storytelling, and cross-platform design, I bring a strategic, concept-driven approach to creating impactful marketing solutions.
My work spans multilingual projects across various market sectors within the firm and freelance design contracts, focusing on user-centered design, marketing materials, and editorial content. I’ve developed impactful social media campaigns, video motion graphics, and staff presentations, collaborating across teams to ensure consistency and relevance. With a strong emphasis on creative direction, typography, and design-thinking solutions, I approach every project with a thoughtful, concept-driven methodology, delivering simple, effective, and beautifully crafted designs that resonate with diverse audiences.
My Design Philosophy approach to typography and visual design draws inspiration from global influences, informed by lessons from The Politics of Design: A (Not So) Global Design Manual for Visual Communication by Ruben Pater. I believe in leveraging diverse cultural perspectives to create designs that resonate universally while respecting their contextual origins. By acknowledging the cultural, political, and social contexts behind design elements, I ensure my work is inclusive, meaningful, and visually compelling. This philosophy enriches my approach, fostering a broader understanding of design’s impact and enabling every project to connect deeply with diverse audiences.
What I Do
Corporate Branding: Developing unique, story-driven brand identities.
Visual Design: Designing eye-catching visuals that amplify messages.
Experiential Design: Creating immersive environments that engage and captivate.
Editorial Design: Building cohesive layouts for impactful print and digital publications.
UI Design: Designing seamless, user-friendly digital experiences.
Collaboration is at the core of my design approach. By working closely with clients, stakeholders, and team members, I ensure every project reflects shared goals and surpasses expectations. Combining creative vision with a thoughtful understanding of human behavior, I craft innovative and purpose-driven solutions that deliver impactful and meaningful results.
Let’s Create Together
I’m passionate about transforming design challenges into opportunities and bringing your ideas to life! Whether you’re building a dynamic corporate brand, elevating your visual identity, or crafting unforgettable experiences, I’m here to help turn your vision into reality.
Explore my portfolio and connect with me at hola@florbarajas.com
Here’s what I bring to the table:
Creative Vision and Expertise: Proficient in Adobe Creative Cloud, I excel at developing
concept-driven designs, retouching, drawing, and typography. Design-thinking
methodologies, I excel at creating concept-driven designs for branded environments,
signage, and wayfinding systems.
Leadership and Collaboration: With experience mentoring team members and ensuring
brand consistency, I thrive in collaborative environments. I bring a collaborative approach to
achieving unified project outcomes.
Strategic Execution Under Pressure: I excel in managing multiple projects and meeting
tight deadlines without compromising quality. My passion for innovation drives me to
explore emerging trends and deliver forward-thinking solutions.
Editorial Excellence: Proven ability to craft engaging layouts, innovative typography,
and striking visuals that resonate with target audiences.
Passion for Storytelling: With a deep appreciation for narrative, I stay ahead of emerging
trends, applying forward-thinking solutions to enhance user experiences and create lasting
impacts.
concept-driven designs, retouching, drawing, and typography. Design-thinking
methodologies, I excel at creating concept-driven designs for branded environments,
signage, and wayfinding systems.
Leadership and Collaboration: With experience mentoring team members and ensuring
brand consistency, I thrive in collaborative environments. I bring a collaborative approach to
achieving unified project outcomes.
Strategic Execution Under Pressure: I excel in managing multiple projects and meeting
tight deadlines without compromising quality. My passion for innovation drives me to
explore emerging trends and deliver forward-thinking solutions.
Editorial Excellence: Proven ability to craft engaging layouts, innovative typography,
and striking visuals that resonate with target audiences.
Passion for Storytelling: With a deep appreciation for narrative, I stay ahead of emerging
trends, applying forward-thinking solutions to enhance user experiences and create lasting
impacts.