In collaboration with Sara Palma, a talented graphic designer based in Austin, Texas, we developed the brand identity for the Ensenada Austin Texas food truck in 2021. The goal was to capture the essence of Ensenada, Mexico, by incorporating the vibrant culture and distinctive hand-painted signs of El Mercado, the iconic fish market in Baja California.
To bring our vision to life, we teamed up with designer Diana Garcia to hand-paint the food truck, transforming our mockups into a vibrant, tangible reality. This creative and dynamic project was a true labor of love, resulting in a brand identity that resonated deeply with the client’s vision and the local Austin community. The food truck has since become a tremendous success, delighting customers with its authentic flavors and cultural charm, and the owners have expressed their gratitude and happiness with our work.
