A global brand campaign comes together for one of England’s most respected health organizations
The Meningitis Research Foundation is dedicated to advocacy and campaigning for positive change as a united voice against meningitis and septicemia and a dedicated champion for those it affects.
A global vision for meningitis by 2030 the foundation’s department in London needed a visual identity for a Global Campaign for Defeating meningitis by 2030. A growing number of programs and sub-brands had become wildly varied in appearance, and the foundation recognized a need to establish some guidelines.
A bilingual global campaign with a call-to-action slogan and gradients formed a key part of the identity and remained in the rebranding process. In addition to helping the foundation by creating more manageable brand awareness, we seized the opportunity to develop an identity that more effectively conveyed the foundation’s dedication to promoting the importance of vaccination.
Role: Brand Identity Design, Graphic Design
Agency: The Meningitis Research Foundation