Welcome! As a bilingual marketing communication designer with extensive experience in branding, visual storytelling, and cross-platform design, I bring a strategic, concept-driven approach to creating impactful marketing solutions.
My work spans multilingual projects across various market sectors within the firm and freelance design contracts, focusing on user-centered design, marketing materials, and editorial content. I’ve developed impactful social media campaigns, video motion graphics, and staff presentations, collaborating across teams to ensure consistency and relevance. With a strong emphasis on creative direction, typography, and design-thinking solutions, I approach every project with a thoughtful, concept-driven methodology, delivering simple, effective, and beautifully crafted designs that resonate with diverse audiences.
My Design Philosophy approach to typography and visual design draws inspiration from global influences, informed by lessons from The Politics of Design: A (Not So) Global Design Manual for Visual Communication by Ruben Pater. I believe in leveraging diverse cultural perspectives to create designs that resonate universally while respecting their contextual origins. By acknowledging the cultural, political, and social contexts behind design elements, I ensure my work is inclusive, meaningful, and visually compelling. This philosophy enriches my approach, fostering a broader understanding of design’s impact and enabling every project to connect deeply with diverse audiences.
What I Do
Corporate Branding: Developing unique, story-driven brand identities.
Visual Design: Designing eye-catching visuals that amplify messages.
Experiential Design: Creating immersive environments that engage and captivate.
Editorial Design: Building cohesive layouts for impactful print and digital publications.
UI Design: Designing seamless, user-friendly digital experiences.
Collaboration is at the core of my design approach. By working closely with clients, stakeholders, and team members, I ensure every project reflects shared goals and surpasses expectations. Combining creative vision with a thoughtful understanding of human behavior, I craft innovative and purpose-driven solutions that deliver impactful and meaningful results.
Let’s Create Together
I’m passionate about transforming design challenges into opportunities and bringing your ideas to life! Whether you’re building a dynamic corporate brand, elevating your visual identity, or crafting unforgettable experiences, I’m here to help turn your vision into reality.
Explore my portfolio and connect with me at hola@florbarajas.com
Here’s what I bring to the table:
Comprehensive Design Skills: With expertise in Adobe Creative Cloud, I excel at building, drawing, retouching, and recoloring, ensuring polished, visually compelling results. I am adept at coordinating, designing, and producing concept-driven projects across multiple platforms.
Art Direction Expertise: Confident in delivering creative visions, I can delegate tasks effectively, maintain brand consistency, and oversee the design of both print and digital materials.
Deadline-Oriented and Team-Driven: Whether working independently or collaboratively, I am committed to meeting deadlines and delivering high-quality outcomes on team projects.
Proficient Editorial Expertise: Extensive experience in layouts and typography, ensuring visually engaging and polished editorial designs.
Passion for Innovation: Strong enthusiasm for design research, motion graphics, and typography, fueling a commitment to creating impactful and forward-thinking design solutions.