Visit Brownsville is the brand of the Brownsville Convention and Visitors Bureau. Our mission is to promote leisure and business travel to Brownsville, and to increase awareness of the city as a vacation destination.
Concept Development: Outline possible avenues for expressing the brand identity in accordance with the project’s vision and goals.
Design Refinement: Refine and finalize the design intent so that the identity and its key components can be documented.
Final Artwork and Style Guide: Develop brand identity assets that work effectively across sizes and media in an organized, manageable fashion, and can be utilized by clients or designers to develop collateral or other items. Prepare a brand identity style guide to help guide users for implementation and ensure that the brand identity assets are maintained.
Messaging: Develop messaging studies for tagline and headline applications for the scope of identity.
Role: UI/UX Redesign, Brand Identity Design, Graphic Design
Client: The City of Brownsville Texas