The Environmental Graphic Design (EGD) book is an in-house initiative inspired by the vision of the Environmental Graphics Design team leaders. I had the privilege of designing the entire project independently, applying my expertise to bring their vision to life. As a graphic designer in marketing, this project underscored the potential of deeper collaboration between our teams. By blending my passion for wayfinding design with the branding team’s initiatives, I see exciting opportunities to elevate our work, create meaningful connections, and achieve greater impact together.
As a marketing graphic designer, I recently applied my design expertise to a book layout project for the branding and graphics team. This experience highlighted the value of closer collaboration between our teams. By combining my passion for wayfinding design with their branding initiatives, I see exciting opportunities to enhance our collective impact and deliver exceptional results.
How collaboration could enhance my contributions:
Deeper Insight: Developing a comprehensive understanding of the branding team’s portfolio and current projects to ensure alignment and seamless integration.
Specialty Collateral: Leveraging my skills to contribute to unique, high-impact projects that bridge marketing objectives with cutting-edge design solutions.
Wayfinding Expertise: Incorporating wayfinding principles into branding efforts to elevate user experiences and strengthen visual storytelling.
I’m eager to explore how we can work more closely to amplify the success of our shared initiatives.
